Our mission at Cenario is to make numbers simple to understand and help businesses succeed by knowing their numbers with confidence.
When it comes to paid advertising, especially with much more competition across key channels such as Facebook & Google, you can burn cash pretty quickly if you don't have KPI's in place you want to hit.
In fact, you'd be amazed by the amount of business owners who don't know their own CPA's or how to calculate per channel.
Also, it's not just paid advertising. Even the likes of outreach, you need to have your own KPI's to decide if it's a successful channel or strategy worth pursuing.
We built this tool to share with the world how to plan out what you're willing to pay for acquiring customers or see which channels are worth experimenting with :)
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