5 Ecommerce Marketing Tactics for Your 2021 Strategy

We have seen a surge of new ecommerce businesses and it's becoming more important to implement key strategies to grow your brand. In this post, we explore the top 5 core ecommerce strategies you need to focus on for your brand to stand out and convert more customers.

If your business primarily sells products or services online, it’s time to familiarize yourself with ecommerce marketing.

What is ecommerce marketing? It’s simply the practice of bringing consumer awareness to a product that’s sold online.

Ecommerce marketing can take several shapes and forms depending on the type of product you sell, your brand’s style, your target market, and your resources. 

In this post, we’ll take a look at some ecommerce marketing tactics that’ll help you take on 2021 with fervor, no matter what crises are or aren’t happening by the start of the year. Read on to learn more.

1. Video content is here to stay

With so many of us continuing to social distance and stay at home in alignment with health and safety standards, your customers and potential customers are likely spending more time online than ever before, which is great if you’re an ecommerce business.

But just because your target market is online, doesn’t mean you get to ease up on producing good content.

Because consumerism has had to shift so much as a result of the COVID-19 crisis, your ecommerce business is in good company with plenty of competition. What that means for you is finding your edge on the competition.

Here are a few tips to help guide your video content for 2021:

  • Start by taking a look at your FAQ page and customer questions — can you answer frequently asked questions about your product or service with a video?
  • Use your social media pages to amplify video content and analyze engagement.
  • Invest in quality equipment — things like ring lights, the latest smartphone cameras, and basic audio equipment can elevate your production quality and increase views.
  • Consider hosting regular video segments where users can participate, enter contests, and more. 

2. Virtual events will take the place of large gatherings

Research shows that 67 percent of customers say they will pay more for a good experience.

Even with the ongoing coronavirus pandemic continuing to impact our daily lives, creating customer-centric experiences is hugely important for online retailers. Instead, virtual events and live videos are likely to take the stage.

While there are certain elements that online events lack, there are plenty of ways to make them just as fun, engaging, and effective as in-person ones.

If you’re looking for ways to spice up your virtual events in 2021, take a look at these suggestions:

  • Connect with local or well-known musicians to provide live music
  • Host product giveaways
  • Invite influencers, industry thought leaders to engage in conversation

The bottom line is it’s going to take a while before we’ll see large crowds gathering once again, but with a good understanding of your audience and some out of the box ideas, you can host creative, cool, and converting events for your ecommerce business.

3. Social media management software saves you time and money

Social media has become a big part of ecommerce marketing strategies over the last several years.

From influencer and affiliate marketing to monitoring social media analytics for conversion rates, social media platforms and ecommerce marketing are practically synonymous.

While social media marketing is seemingly ubiquitous across all industries, it’s not always an easy walk in the park to get your social strategy up and running. The good news is, there’s tons of technology out there to help you do it.

With social media management platforms like Buffer, Hootsuite, and Zoho, you can schedule posts, manage analytics, and create new content.

What’s more, these programs are super user-friendly, so it’s easy to get things in motion and you don’t necessarily need a social media expert on staff to succeed. What this means for you: savings on time and money.

4. Blog content will continue to drive SEO results

Although Google’s algorithm is famously protected and tough to crack, there are some known strategies that can help your brand reach the top — the top of the search results, that is.

These tactics are generally referred to as Search Engine Optimization, or SEO for short. From front-end design details to back-end coding, there’s a lot that plays into SEO strategy and a lot that changes as the algorithm shifts over time.

However, there’s one area that’s proven to be a crucial element in SEO, and that’s blog content.

By using keywords and covering questions and topics that people are searching for, you can create content that’s not only informative, but also appealing to Google’s algorithm. With more site visits, you’re likely to see higher conversion rates and returning customers

Source: ShareAble for Hires

If you’re new to creating ecommerce blog content, heed these tips:

  • Start by taking an inventory of your FAQ page and customer questions — your sales team is a great resource — use these questions to guide the content that you create. “How To” blogs are a good place to start!
  • Use free marketing tools like Answer the Public to get an idea of what users are searching for and what relevant keywords you should target. 
  • Remember that quality is of the utmost importance when it comes to content creation. Use writing tools like Grammarly and the Hemingway app to help you edit and optimize your work.
  • Incorporating visual content like blog graphics, stock photos, and infographics makes your content look more aesthetically pleasing, but it also makes it easier for users to digest, too.

5. Analyzing marketing data will lead the way

Without data, it’d be incredibly difficult to evaluate your marketing efforts and tailor them to boost your ecommerce business’ growth.

With that said, you’ll definitely want to pay attention to analytics this upcoming year.

By taking a look at where your website visitors are coming from, how much they’re spending, and when they’re not spending, you can refine your marketing strategy and focus on the tactics that provide you with the most value.

Wrapping up 

Ecommerce will undoubtedly continue to explode over the next several years, but without strong marketing tactics, your website and your products may get lost in the crowd.

By focusing on video and blog content, virtual events, social media management, and analytics, you’re sure to stand up to the competition in a big way.

Let us know how these tips work for you and feel free to share your own predictions and recommendations for the upcoming year in the comment section below!

Samantha Rupp
San Diego

Samantha Rupp holds a Bachelor of Science in Business Administration. She is the managing editor for 365 Business Tips as well as runs a personal blog, Mixed Bits Media.